About Emil

History & practice The Uniform Philosophy Materials & manufacturing

History & practice

SEASONLESS CLOTHINGS MADE IN ITALY WITH LOVE
Emil is a design brand dedicated to all women inclusively, regardless of their age, culture, or story.
Founded by Giulia Mojoli in 2017, Emil offers clothing, jewellery, and home collections with a conscious and seasonless approach. All of the collections are handcrafted in Italy by local artisans using natural materials like linen, silk, wood, and silver.

NATURE AND ART, ENDLESS SOURCES OF INSPIRATION
When we are in nature we feel ourselves and we become aware of our existence: we are reminded of who we are and what is important, we remember the past and use what we have learned to make choices for our future. The collections are inspired by the natural elements. It is inspired by the wind, through the dancing fringes and swaying lines; by the water, through the shine of silver, seashells, and pearls. And by the earth, through the natural fibers and the warm, textured tones.

CULTURE AND AWARENESS GENERATOR
Emil wants to demonstrate how a brand can act as a content amplifier, generating information and awareness while also changing people’s habits.
The On Woman project, held in December 2021 at Casa Canvas, Milan, was an example: a program of workshops related to beauty, fabrics and well-being aimed at raising awareness of certain choices, whether they are related to the quality of the ingredients to be applied to the skin, to the fabrics with which we want our clothing to be made, or to the philosophy of the brand we choose to purchase from.

OUR VALUES
Timeless minimal aesthetics
Nature and art inspired designs
Comfortable and effortless fits
Conception and manufacture fully in Italy
Small productions
Original fabric patterns

The Uniform Philosophy

STEPPING FURTHER AWAY FROM THE IDEA OF SEASONAL COLLECTIONS

In addition to serving as a guiding principle for the entire Emil collection, the idea of producing clothing with timeless design has given rise to the Uniform line, essential-lined clothing and accessories that can be mixed and matched to create a lifestyle collection through versatile items that can be worn throughout the year.
Emil’s Uniform collection embodies our idea of basic and adaptable pieces, just like a uniform should be, repeated and repeatable. Through this permanent collection we maintain an archive of our traditional patterns, eventually just changing fabrics and minor details.

FREE PAPER PATTERN DOWNLOAD
In the name of a slow fashion that transcends time and space, Emil offers a free download of its signature Uniform Collection’s paper patterns.

FROM CLOTHING TO ACCESSORIES
The Uniform Philosophy extends to various products in the collection, ranging from clothing to accessories to small and precious objects that we would like to keep forever.

Materials & manufacturing

A RADICAL MATERIALS CHOICE

Emil chooses to use 90% “pure” fabrics such as linen, cotton, silk, and wool, as well as 925 silver and wood for jewelry and accessories. These materials are lighter because they are easily recyclable and of proven and durable quality.
We choose fabrics that have a purpose – to inspire, to challenge, to become loved.
None of our garments contain any plastic fiber.

LOCALISM AND SUSTAINABILITY

The most effective guarantees of low environmental impact are material and manufacturing quality. This is possibly the only area in which a small brand can have an advantage over the world’s largest producers. Specifically, our suppliers are all Italian, among the many and small realities present in Italy, a guarantee of great artisan quality and minimal environmental impact for transport and shipping. For us, localism is an antidote to unsustainability. The slow culture vocabulary of small-scale production, traditional craft techniques, local materials and market provides a foundation for the development of powerful relationships between fashion creators and collaborators.

WASTE REUSE THROUGH SPECIAL PROJECTS

It is estimated that the average production waste of fabrics used in clothing is around 15% of the total.

Emil has recently begun a project based on the Zero Waste philosophy, which aims to reuse and eliminate material waste. It will be released in 2022 and will include numbered pieces built as a collage, giving great dignity and new life to what would otherwise be wasted.